Wigan owes George Orwell no thanks:
He made the dismal pier a by-word
For squalor and industrial decay
But in the exuberant 1980s,
As the town faced its post-industrial future,
Heritage seemed a tangible asset
The 'Wigan Pier Experience' was born
From canals, bridges and warehouses;
The tourists failed to appear
The experience unwanted:
The heritage centre's now closed down.
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